= tip de promovare practicat de trusturile media. Un produs media sau conţinutul acestuia este promovat în alte produse media deţinute de acelaşi trust. Pot fi şi treceri între canale media. [ex: program tv promovat in reviste]
Vinyl banners as listed in the International Sign Association guide are a low cost form of outdoor advertising. Most banners are now digitally printed on large formatinkjet printers which are capable of printing a full color outdoor billboard on a single piece of material. The most commonly used material is a heavy weight vinyl technically known as PVC. Grommets can also be added in order to facilitate hanging of the banner.
Large banners (which can be so large that they cover the side of a building) are printed on a special mesh material so that the wind can pass through them.