Smartesse's Blog


Blur – The Universal [no. 351]

Blur

generally refers to the appearance of an unfocused image. Specific terms include:
Bokeh, the appearance of out-of-focus areas from an image produced by a lens
Box blur, a graphic-art effect
Gaussian blur, a graphic-art effect
Motion blur, a photographic and optical effect
Shallow focus, a photographic technique where the subject is in focus and the background and foreground are blurred.

Gaussian blur

From Wikipedia, the free encyclopedia

Gaussian blur describes blurring an image by a Gaussian function. It is a widely used effect in graphics software, typically to reduce image noise and reduce detail. The visual effect of this blurring technique is a smooth blur resembling that of viewing the image through a translucent screen, distinctly different from the bokeh effect produced by an out-of-focus lens or the shadow of an object under usual illumination. Gaussian smoothing is also used as a pre-processing stage in computer vision algorithms in order to enhance image structures at different scales—see scale-space representation and scale-space implementation.

Mathematically, applying a Gaussian blur to an image is the same as convolving the image with a Gaussian function; this is also known as a two-dimensional Weierstrass transform. By contrast, convolving by a circle (i.e., a circular box blur) would more accurately reproduce the bokeh effect. Since the Fourier transform of a Gaussian is another Gaussian, applying a Gaussian blur has the effect of reducing the image’s high-frequency components; a Gaussian blur is thus a low pass filter.

Bokeh = (derived from Japanese, a noun boke 暈け, meaning “blur” or “haze”) is a photographic term referring to the appearance of point of light sources in an out-of-focus area of an image produced by a camera lens using a shallow depth of field.[1] Different lens bokeh produces different aesthetic qualities in out-of-focus backgrounds, which are often used to reduce distractions and emphasize the primary subject.

more about bokeh on  Wikipedia

Box blur

A box blur is an image filter in which each pixel in the resulting image has a value equal to the average value of its neighboring pixels in the input image. It is a form of low-pass (“blurring”) filter and is a convolution.

Due to its property of using equal weights it can be implemented using a much simpler accumulation algorithm which is significantly faster than using a sliding window algorithm[1].

Box blurs are frequently used to approximate a Gaussian blur[2]. By the central limit theorem, if applied 3 times on the same image, a box blur approximates the Gaussian kernel to within about 3%, yielding the same result as a quadratic convolution kernel.

In the frequency domain, a box blur has zeros and negative components. That is, a sine wave with a period equal to the size of the box will be blurred away entirely and wavelengths shorter than the size of the box may be phase reversed, as seen when two bokeh circles touch to form a bright spot where there would be a dark spot between two bright spots in the original image.

sursa: Wikipedia

Motion blur is the apparent streaking of rapidly moving objects in a still image or a sequence of images such as a movie or animation. More on Wikipedia

Shallow focus
From Wikipedia, the free encyclopedia

Shallow focus is a photographic and cinematographic technique incorporating a small depth of field. In shallow focus one plane of the image is in focus while the rest is out of focus. Shallow focus typically is used to emphasize one part of the image over another. Photographers sometimes refer to the area that is out of focus as bokeh.

The opposite of shallow focus is deep focus, in which the entire image is in focus. Deep focus photographic technique more closely approximates what is seen by the human eye.
1 How to
2 Examples

How to

A shallow focus is achieved by using a big aperture in conjunction with a long lens or a close subject distance. Common lenses used in still photography to achieve a shallow focus are 50/1.4, 85/1.8, and 135/2.

Further, using a camera with a large sensor helps; in still photography, large format inherently has narrower focus than 35 mm, which is still narrower than compact digital cameras. If you can choose what format to use, go with the largest sensor available.

Shallow focus is often used in portraiture, to isolate the subject from the background and to deemphasize skin imperfections or vellus hair.

Examples

In the film, The Rules of the Game (1939), a couple flirts in the foreground while the woman’s husband enters in the background. Director Jean Renoir chooses to keep the husband out-of-focus so that his presence is hinted, but not emphasized.



CLASSIFIED ADVERTISING
June 10, 2009, 9:08 am
Filed under: ADdict | Tags: , , ,

(Romana)
Publicitate tiparita in care produse si servicii similare sunt grupate in categorii sub denumiri adecvate.

(English)
Print media advertising in which similar goods and services are grouped together in categories under appropriate headings.

sursa: IQADS



cross-promotion [no. 352]
June 9, 2009, 1:51 pm
Filed under: ADdict | Tags: , ,

= tip de promovare practicat de trusturile media. Un produs media sau conţinutul acestuia este promovat în alte produse media deţinute de acelaşi trust. Pot fi şi treceri între canale media. [ex: program tv promovat in reviste]



OBC [no. 353]
June 7, 2009, 8:49 am
Filed under: ADdict | Tags: , , ,

(English)
Outside Back Cover. Widely regarded as the premium advertising position in a magazine.

(Romana)
coperta 4; considerata o pozitie privilegiata intr-o revista.

[sursa:IQADS]

SI BONUS niste CIOBANI less gay :D

and more



OPAL [no. 354]
June 7, 2009, 8:36 am
Filed under: ADdict | Tags: , ,

(English)
Older People with Active Lifestyles – a demographic grouping.

(Romana)
Varstnici cu stiluri de viata active- o grupare demografica

[sursa:IQADS]



HEXAcromie – CMYKOG [no. 355]
June 6, 2009, 8:03 am
Filed under: ADdict | Tags: , , , , , , , , ,

PROBLEMA

Daca v-aţi întrebat vreodată de ce orange-ul sau verdele care arata atat de bine pe monitorul dumneavoastră iese murdar pe hartie şi aţi considerat că e vremea să vă schimbaţi tipografia, ei bine aflaţi că nu e vina lor. Culorile CMYK sunt limitate în această privinţă. Yelow-ul CMYK nu e suficient de puternic şi strălucitor, iar magenta are o tentă… murdară aşa că orange-ul a ieşi întotdeauna un fel de maroniu-portocaliu, oricâte combinaţii de Y+M veţi încerca. La fel cu verdele… nu are strălucire…

SOLUŢII

1. Bineînţeles, PANTONE. Aici aveţi o sumedenie de opţiuni coloristice, atât pentru orange cât şi pentru verde.

2. Variante de tipar 4+cate nuanţe de PANTONE aveţi nevoie.

3. HEXACROMIA – 6 culori, tot o soluţie de combinaţie CMYK + orange+verde PANTONE despre care Wikipedia ştie cel mai bine să vă povestească:

From Wikipedia, the free encyclopedia

Hexachrome is Pantone‘s six-color color printing process. In addition to custom CMYK inks, Hexachrome adds orange and green inks to expand the color gamut, for better color reproduction. It is therefore also referred as the CMYKOG process.

Some printers use lighter CMYK “photographic dye” with identical hue, e.g. the “CcMmYK” process, but for a different purpose. These ink sets provide smoother blends (less visible pixels), particularly in bright areas. They usually do not extend the limits of the color gamut of the device, which is still constrained by the cyan, magenta, yellow, and black inks. In special cases, however, they can slightly increase the color gamut in the near-white areas making the bright colors look “very clear and shiny”. Some manufacturers call such printers 6-color-printers, but correctly it should still be considered as 4-C process.

Some inkjet printers have incorporated the same concept of extended gamuts, including printers from Canon (Orange and Green) and MacDermid Colorspan (Blue, Orange, Red, and Green, for a CcMmYyKkBORG configuration).

While the details of Hexachrome are not secret, use of Hexachrome is limited by trademark and patent to those obtaining a license from Pantone.

Typically, software that works with Hexachrome does not require a designer to specify the amounts of each ink. Instead the designer uses RGB colors tagged with a specific ICC profile, and as part of raster image processing this is converted using a six-channel ICC profile provided by Pantone.

LIMITĂRI

Nu vă grăbiţi să promiteţi clientului culori strălucitoare până nu vă asiguraţi de buget :D . Hexacromia e rară, pentru că necesită licenţă specială PANTONE, tiparul 4+ e mai scump iar pentru digital nu sunt soluţii la această problemă.

si

SOLUŢIA 4.

Pentru digital sau dacă sunteţi limitati la 4 culori, pt orange folosiţi în loc de culori pline gradienţi sau alte  combinaţii de diverse tente de portocaliu sau verde pentru a crea iluzia unor culori mai vii.



CMYK [no. 356]

CMYK

De la Wikipedia, enciclopedia MOKKA

Cele patru culori de bază
C M Y K
cyan magenta galben negru

CMYK este un model de culoare substractiv utilizat în tipărirea color. Pentru obţinerea unei anumite culori sunt combinaţi pigmenţii celor patru culori de bază: Cyan, Magenta, Yellow, Black. Cu ajutorul acestui model se pot reproduce aproape toate culorile din spectrul vizibil; nu pot fi reproduse culori ca roz, culori fluorescente, etc.

Prin următoarele exprimări : 4 culori, culori de proces, policromie se face referinţă de asemenea la modelul de culoare CMYK

Utilizarea modelului CMYK

Tipărirea doar cu ajutorul culorilor CMY nu este posibilă deoarece prin combinarea celor 3 culori nu poate fi reprodus un negru pur; fără culoarea neagră (K) se obţine un negru impur, un cenuşiu închis. În modelul de culoare CMYK valorile culorilor sunt exprimate pe o scală de la 0 la 100. O culoare cu o saturaţie maximă este exprimată prin 100%, iar lipsa acesteia prin 0%.

CMYK

Imagine CMYK

Imagine Cyan

Imagine Magenta

Imagine Galben

Imagine Negru

O imagine color este separată în cele patru culori C, M, Y, K (vezi imaginile de mai sus). Imprimarea se face în 4 etape, care corespund celor patru culori. Straturile de culoare au o anumită concentraţie tradusă prin tonurile de culoare proprii imaginii care trebuie tipărită.

CMYK vs. RGB

  • Prima diferenţă dintre cele 2 modele de culoare constă în faptul că una este substractivă (CMYK), iar cealaltă aditivă (RGB).
  • Modelul RGB este utilizat pentru a reda o imagine prin emisie de lumină, iar CMYK prin reflexie.
  • Este imposibilă reproducere unei imagini de pe monitor (exprimată în RGB) în mod identic pe hârtie (exprimată în CMYK).
  • În RGB culorile sunt exprimate prin valori cuprinse între 0 şi 255 (în general).
De exemplu culoarea roşu Coca-Cola este exprimată astfel în CMYK C:0 M:100 Y:85 K:0, iar în RGB R:255 G:0 B:0

Vezi şi

TIPS and TRICKS

  • pentru NEGRUL CEL MAI NEGRU folositi retzeta C:50 Y:50 M:50 K:100 – FFFF UTIL  :D in cazul sistemelor outdoor luminate din spate, cum e backlit-ul, la care sunt probleme in redarea unui negru intens, tocmai din cauza iluminarii

Hooverphonic – MAGENTA



LOVEMARK [no. 357]
May 28, 2009, 1:16 pm
Filed under: ADdict | Tags: , , , , , , , , ,

Lovemark

From Wikipedia, the free encyclopedia

Lovemarks = a marketing technique that is intended to replace the idea of brands. Lovemarks were invented by Kevin Roberts, Chief Executive Officer Worldwide of the advertising agency Saatchi & Saatchi, and are promoted by him and his company. Roberts claims, “Brands are running out of juice.” [1] He considers that love is what is needed to rescue brands. Roberts asks, “What builds Loyalty that goes Beyond Reason? What makes a truly great love stand out?”[2] Roberts suggests the following are the key ingredients to create lovemarks: [3]

Mystery
Great stories: past, present and future; taps into dreams, myths and icons; and inspiration
Sensuality
Sound, sight, smell, touch, and taste
Intimacy
Commitment, empathy, and passion

Roberts explains the relationship between lovemarks and other selling concepts through a simple schema based on respect and love. The full schema is as follows: mere products (commodities) command neither love nor respect. Fads attract love, but without respect this love is just a passing infatuation. Brands attract respect, even lasting respect, but without love. Lovemarks, explains Roberts, command both respect and love. This is achieved through the trinity of mystery, sensuality, and intimacy.

In September 2006, Saatchi & Saatchi won a US$430 million JC Penney contract because of the idea of lovemarks.

References

Roberts, Kevin (2005). Lovemarks: The Future Beyond Brands (Expanded edition ed.). NY: powerHouse Books. ISBN 1-57687-270-X.

“Pot afacerile să facă din lume un loc mai bun în care să trăim? Bineînţeles că pot.”

Vor accepta afacerile această provocare? Este în interesul nostru să o facă şi, hai să fim sinceri, interesele noastre sunt cea mai puternică călăuză din toate timpurile.

Ce ne poate inspira ca să ne asumăm această cerinţă de a face un pas important pentru a răspunde acestei urgenţe emoţionale?

Crearea şi recompensele unui Lovemark”

Kevin Roberts

Si motto-ul cărţii:

“Din experienţa mea, am învăţat că orice lucru este dominat de piaţă. Astfel, ori de câte ori ne lovim de nişte obstacole, întotdeauna îmi spun:<<Ascultă piaţa, ascultă vocea consumatorului. Aceasta este esenţa fundamentală a marketingului. Întotdeauna, trebuie să ne îndreptăm spre piaţă, spre consumator. Aceasta este cale pe care Toyota o urmează.

Astfel, atunci când suntem într-un  impas, ne întoarcem la lucrurile de bază. Şi asta pentru că procesul debranding, imaginea şi Lovemark-urile sunt determinate de consumatori şi nu de noi. Noi nu putem determina nimic cu adevărat. Consumatorul este cel care face acest lucru. Iar aceasta este esenţa.”

Zoshio Ishizaka, Vicepreşedinte Executiv, Membru al consiliului de administraţie, Toyota Motor Corporation

Lovemarks Headquarters BY Saachi & Saachi



ELEMENTARY TYPOGRAPHY [no. 358]

Typography = (Etymology: typos—type, graphos—written) is the art and techniques of arranging type, type design, and modifying type glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters (kerning). [1]

Typography is performed by typesetters, compositors, typographers, graphic designers, art directors, comic book artists, and clerical workers. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users. – sursa – WIKIPEDIA

ELEMENTARY TYPOGRAPHY MANUAL – o super sursa de informatie pt clarificarea termenilor esentiali care tin de typography (fonts, families, weight, color, kerning, tracking, stems, arms, bars, cross stroke, tails, spine, bowls, counter, serifs, terminals, shoulder, typeheight).

Si un foarte util  EVERYTHING ABOUT FONTS de la MICROSOFT TYPOGRAPHY, unde gasiti si  info super relevante despre Open Type, True Type.



advertising animals [no. 359]
May 27, 2009, 7:02 am
Filed under: ADdict | Tags: , , , , , ,

Bird Dogs =

RO Indivizi, uneori agenti de vanzari juniori, care cauta exemple de a vinde si invata de la agenti de vanzari mai experimentati.

ENG Individuals, sometimes junior salespeople, who seek out sales leads and prospects for more experienced salespeople. See Prospects; Sales Leads; Spotters.

sursa – IQADS

Copycat Product =

RO Produs care are un design, poarta un brand sau este ambalat de asa natura incat sa semene foarte tare cu un concurent foarte puternic; o imitatie ieftina.

ENG A product that has been designed, branded or packaged to look exactly like that of a well-established competitor; a cheap imitation.

sursa – IQADS

So, de doua zile ma stradui sa inserez cumva in blog piesa asta,

si in sfarsit a venit ideea salvatoare. Care are potential de a se transforma intr-o colectie de genul asta :D . Sa vedem… Oricum, pana acum, animalele nu arata bine in advertising:D.




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